ORACLE: Go further with Mobile Marketing

"To the marketer who’s always on:

We know. There’s a lot to do. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable.

At Oracle, we get it. Which is why we created the Ignite Guides on the core disciplines of modern marketing. They’ll advance your expertise in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing."
Oracle Responsys is a cross-channel marketing platform for B2C marketers that provides customer and campaign info that help you pivot quicker. From micro-conversion analytics to multi-channel attribution, Oracle Responsys puts everything your crossfunctional team needs in one place. Look for it inside Oracle Marketing Cloud.

Oracle BlueKai is the industry’s leading cloud-based database management platform that outfits companies with the audience info they need to personalize online, offline, and mobile marketing campaigns. From first- to third-party data and a wide range of performance analytics, Oracle BlueKai puts everything your cross-functional team needs in one place. Look for it inside Oracle Marketing Cloud.

Oracle Maxymiser is a CXO platform that fluidly integrates with your DMP, CRM, and web analytics so you can pinpoint meaningful user behaviors and optimize your campaigns’ low points. From tracking customer behavior across channels and devices to A/B and multivariate testing, Maxymiser will bring your user data into view. (So you can get a top-level look at your campaign and amp up for your next run.) Look for it inside Oracle Marketing Cloud.

About Oracle Marketing Cloud B2B and B2C marketers use Oracle Marketing Cloud, an integrated portfolio of best-in-class applications, to drive sales, brand and customer loyalty. Oracle Marketing Cloud offers the industry’s richest datasets and most adaptive intelligence so marketers can deliver irresistible, consistent and connected experiences to customers wherever they are and however they choose to engage.


Looking forward to hearing from you.

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