The 6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.

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The 6th Annual B2B Marketing Data Report provides a unique lens into the data-driven tactics and strategies being leveraged by your B2B peers. Download the report to learn:

  • The current state of B2B data quality
  • Industry benchmarks- see how you stack up
  • The top sales and marketing tactics in use
  • How to align data across channels to drive growth

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