Position, Price & Pitch:  The 3 Ps to Growing Your Agency

Ebooks

Position, Price & Pitch: The 3 Ps to Growing Your Agency

Every agency service fits into one of three categories within what I call the “Think/Teach/Do” framework. By understanding and applying Think/ Teach/Do to your agency, you can charge more, close new deals faster, and get more cross-sell revenue from existing clients.

Are you Wasting Money on Google Ads?

Ebooks

Are you Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads (formerly Google Adwords) and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient.

The Ultimate Guide to Site Search User Experience

Ebooks

The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience - and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website managers cannot ignore the search box.

Emotions win: what customers expect in the Age of AI

Ebooks

Emotions win: what customers expect in the Age of AI

In the age of AI, emotion still matters: To better understand what consumers need to feel comfortable when making these important purchases, and the impact artificial intelligence (AI) will have, Invoca surveyed 1,000 consumers in the U.S., and compiled the findings into a report alongside data from Adobe’s Experience Index.

Decisioning marketing game‑changer

Ebooks

Decisioning marketing game‑changer

What is Decisioning?

Decisioning - or decision management - is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time.

10 Ways to Use Your Product Catalog to Maximize Retail PPC

Ebooks

10 Ways to Use Your Product Catalog to Maximize Retail PPC

Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns.

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